PUT UP A PREMIERE PRIME

Primes (pronounced "preem") are a great way to support an individual rider's expenses while giving you recognition and building excitement during the race. A prime is a special award given to the leader in a selected lap. During that lap, your name (individual name, family name, team sponsor's name, business name) will be announced as the donor and the crowd waits in anticipation to see who will be awarded the prime for that lap.